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Government Advertising Guidelines

The current procedures and policy requirements for advertising activities are outlined in the current NSW Government Advertising Guidelines:-

NSW Government Advertising Guidelines [ 904K]

The NSW Government Advertising Guidelines provide explanation of the frameworks, processes and services provided to assist Departments to achieve maximum effectiveness and value for money.

Requirements for all categories of advertising are outlined within, including:

Recruitment Advertising
Public Notices and Tenders
Public Awareness Advertising

These Guidelines incorporate the requirements of all previously issued Department of Premier and Cabinet Circulars and Memoranda.

For more information on Public Awareness Advertising processes contact:

Isobel Scouler

A/Manager Strategy & Policy

Tel: (02) 9372 7603

isobel.scouler@commerce.nsw.gov.au

For more information on Recruitment Advertising contact:

Brian Pearce

jobs.nsw

Tel: (02) 9372 7435

jobsnsw@commerce.nsw.gov.au

Peter Musgrave

psn

Tel: (02) 9372 9190

gaapsn@commerce.nsw.gov.au

Georgina Aswad

CES and SES Composite

Tel: (02) 9372 7409

georgina.aswad@commerce.nsw.gov.au

For more information on Important Public Information and Statutory Notices contact:

George Savvas

Government Noticeboard

Tel: (02) 9372 7413

george.savvas@commerce.nsw.gov.au

For more information on Tender Notices contact:

Adrian Hallett

Tender Notices

Tel (02) 9372 7411

adrian.hallett@commerce.nsw.gov.au

Reporting of Public Awareness Advertising

As mentioned in the NSW Government Advertising Guidelines, Government agencies are encouraged to publish information about their advertising programs on their websites. Information may include advertising rationale, objectives, costs and outcome.

Key public awareness advertising activity (over $1 million in value) completed during January to December 2008 was as follows:

Cancer prevention $15.9 million
NSW Lotteries $18.4 million
Road safety $13.4 million
Tourism $9.3 million
Workcover $3.0 million
Water Conservation $3.6 million
Health $2.3 million
Sydlink Infrastructure $1.5 million
Energy Australia (various safety and promotion) $3.3 million
Integral Energy (various safety and promotion) $1.3 million
Landcom (various land release promotions) $1.3 million

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Page last updated on: Friday, 19 June 2009